4. MARVEL Theme Park Universe

Image: Marvel

Location: Hong Kong Disneyland, Disney California Adventure, and Walt Disney Studios

It's not every day that a phenomenon becomes so deeply embedded in pop culture, it can last for generations, but at least the first two decades of the 21st century are on track to be remembered as the Age of the Superhero. The formation of Marvel Studios in 2005 revolved around an ambitious and unprecedented idea: to create a massive, interconnected "Marvel Cinematic Universe" of stories with heroes and villains woven between films. Disney's $4 billion purchase of Marvel in 2009 helped fuel the MCU's first three "phases," which $22.5 billion from the first 23 films (yes, an average nearly a billion each). 

Image; Marvel

Given that Iron Man feels as deeply engrained in modern media as Star Wars, you'd probably expect Disney to be constructing ultra-ambitious, Rise-of-the-Resistance-level Avengers attractions across the globe! There's just one problem. Through a few unexpected twists of fate, Disney doesn't own the exclusive rights to use their own heroes in all of their theme parks. We broke down the ins-and-outs of Disney and Universal's co-parenting of Captain America and crew in the special AVENGERS: Custody War feature.

The end result is that no Marvel-themed lands will (probably ever) be built at Walt Disney World. However, Marvel is moving into Disney's other properties... just not in as grand a form as you might imagine. A riff on the Marvel Cinematic Universe, the so-called "Marvel Theme Park Universe" connects Disney rides into one standard timeline; a reality slightly skewed from the timeline of the films.

Image: Disney / Marvel

First, a corner of Hong Kong Disneyland's Tomorrowland is being gradually annexed into a world of its own. Like the mid-century, World's-Fair-influenced Stark Expos orchestrated by Tony Stark's father in Iron Man flashbacks, Hong Kong Disneyland was selected to host a modern Stark Expo. Its two pavilions (cast as "The Iron Man Tech Experience hosted by Stark Industries" and the "S.H.I.E.L.D. Science and Technology Pavilion") see guests invited in as tourists, but exiting as heroes after having been drawn into villainous attacks.

Image: Disney

Two other Avengers areas (at Disney California Adventure and Walt Disney Studios Park) are instead cast as Avengers Campus, with intertwining stories that present them as recruitment centers set up in Anaheim and Paris to enable the next generation of heroes (that's us) to test out cutting edge technologies.

Both will include an interactive Spider-Man dark ride inviting guests to try web-slinging themselves (thanks to the Worldwide Engineeing Brigade - W.E.B.). Each will also have its respective anchor attractions: in Paris, an Iron Man redux of Rock 'n' Roller Coaster, and in California, the Guardians of the Galaxy overlay of the Lost Legend: Twilight Zone Tower of Terror (with a true E-Ticket Avengers ride en route for Phase II). 

Image: Disney / Marvel

While none of the three Marvel-themed lands will match the ambition, world-building, or storytelling of the treatment Star Wars got, it's clever and interesting that the three lands aren't clones, but three interconnected hero zones meant to co-exist in one frame story that crosses continents.

5. Batuu

Image: Disney

Location: Disneyland and Disney’s Hollywood Studios

Batuu is more than just an original “place” devised by Disney Imagineers; it’s an entire world rife with its own original mythology. That’s probably no surprise given the intensely academic and studied timeline that governs all things in the Star Wars universe, but unlike the intergalactic travels of Star Tours, Galaxy’s Edge achieves the most exalted status in the Lucasfilm library: it’s canon.

That means that planet of Batuu, the village of Black Spire Outpost, and the forest encampment of the Resistance are as official as anything seen in the film. An extensive history of the planet was created to explain every detail you’ll see on your visit. Broadly, Batuu is a planet on the outer rim of the galaxy that once served as a major fueling and supplying port before the advent of lightspeed travel turned it into a remote flyover. (Yes, it’s Radiator Springs… in space.) 

Image: Disney

But it goes even further. The markets and forests of Batuu – and the particular happenings there on the day you visit – are ingrained into the timeline and stories that power the entire Star Wars universe. During your visit to the village of Black Spire Outpost, you’re participating in one particular day, forever looping in time (just like how it’s always “Race Day” in Cars Land). Our visit to Black Spire Outpost occurs late in the year 34 ABY – between the events of Episode VIII: The Last Jedi and Episode IX: The Rise of Skywalker. In true Star Wars fashion, Disney’s official setup for the land’s story is presented in the format of the series’ iconic opening crawl: 

It is a dark time for the RESISTANCE.
Following the devastating Battle of
Crait, the freedom fighters have fled
with General Leia Organa to an
undisclosed location.

Meanwhile, hunted by the FIRST ORDER
and Supreme Leader Kylo Ren, a band
of Resistance supporters has established
a temporary outpost on the remote planet
of Batuu, thanks to scouting by
Resistance spy, Vi Moradi.

Here on the Outer Rim, the Resistance
is rebuilding and searching for recruits
to join the cause and help save the
galaxy from tyranny…

Image: Disney

That’s especially important for Star Wars: Rise of the Resistance – the land’s ultra-E-Ticket – which invites guests to join in the Resistance at a pivotal moment. Abducted by the First Order, riders find themselves lost aboard Kylo Ren’s Finalizer Star Destroyer, managing a last minute escape just as the Resistance cripples the cruiser (you know the scene…). 

Obviously, Ren and General Hux escape to the new Steadfast command ship… But officially, it was this embarrassing setback that caused Hux to be placed under the supervision of General Pryde, causing his allegiance to Kylo Ren to falter… and leading to the events of The Rise of Skywalker! Yes, the ever-entangling mythos of Star Wars actually relies on the offscreen events guests live firsthand on Batuu… Phew!

6. S.E.A. - The Society of Explorers and Adventurers

Image: Disney

Bar none, there is no richer or more spectacular a mythology ever developed for theme parks than the cross-continental, millennia-spanning story of S.E.A. – The Society of Explorers and Adventurers. With a manifesto hidden in time, S.E.A. is purported to be as legendary as the Illuminati. It’s a hazy collection of figures known and unknown who are part of a secret society dedicated to enlightening the darkest corners of the globe. From Renaissance-era fortresses to modern archaeological finds, hints of S.E.A. exist in Disney rides, shows, and restaurants around the world. 

Image: Disney

Just imagine: the proprietor of Trader Sam’s Enchanted Tiki Bar pinned to the wall an article celebrating the 1930s discovery of the Modern Marvel: Temple of the Forbidden Eye by Indiana Jones, which Jungle Cruise skippers point out as they sail past. Meanwhile, the Jungle Cruise Skipper Canteen restaurant (operated by the Jungle River Navigation Co.) has a secret dining room hidden behind a bookcase, reserved for S.E.A. members; one of whom wrote a letter to the president of Pleasure Island’s Lost Legend: The Adventurers Club, commenting on the fatal curse of Harrison Hightower, the thieving millionaire behind the Modern Marvel: Tower of Terror... 

So do all of these attractions take place in their own massive, connected mythology? Naturally, it’s enough to drive Imagineering fans bonkers, continuously building, expanding, and refining a timeline of interactions and references that seem to indicate a much larger (if largely unofficial) “expanded universe” giving Marvel’s a run for its money!

Image: Disney

And that’s just it: the brilliance of S.E.A. is that it’s a built-in viral marketing mystery; a frame story used in several of Disney’s best attractions. The story of S.E.A. forms an international scavenger hunt inciting Imagineering fans to play a game of storytelling hide-and-seek, grasping at straws and assembling new clues to make sense of it. From Tokyo DisneySea’s version of Soarin’ to Hong Kong’s Modern Marvel: Mystic Manor, the ever-growing story even involves a ride at Walt Disney World… Make the jump to our special S.E.A. – Society of Explorers and Adventurers feature to dig into the details.

Altogether, these five mythologies are just a few of the larger-than-life, interconnected worlds created by Disney Imagineers. Which others have you noticed to draw multiple rides, attractions, or even restaurants together?


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