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Toy Story Land

Over the last decade or so, Disney has gotten into a bad habit: overpromising.

It's easy to imagine why. Incredible artists work for Disney Parks, translating site plans, models, and mere ideas into promotional material the rest of us can make sense of – concept art! But the art that Disney releases at its project announcements can be a double-edged sword. After all, Imagineering is notorious for extraordinarily long turnaround times on bringing its in-park projects to life... and three, four, even five year gaps between "sketch" and "reality" can mean that by time a project makes its debut to guests, it's a whole lot different than that concept art showed... 

Today, we've collected five Imagineering projects that underwent a "Take 2" redesign, with Disney releasing amended concept art in the middle of the project's development. In some cases, the "Take 2" effort ended up being a stronger product. But sometimes, Disney's "revised" artwork gives fans direct proof of exactly where budgets were cut. We'll let you tell the difference... 

1. Toy Story Land

Images: Disney

One of the most recent examples of Disney dazzling us with concept art, then backtracking in subsequent announcements is Toy Story Land. There are some elements of the changed plans for Toy Story Land that make sense. For example, the artist who created the initial concept art likely didn't have a final layout for the Slinky Dog Dash roller coaster to work off of. That would explain why, in the "before," the coaster's first hill looks more like a standard lift than a launch, rising into a 270-degree turn before dropping whereas the "after" sends guests sailing up into a banked turn. 

But it's clear that a lot disappeared from the project, too. Most noticably, the initial art showed guests entering into a "Woody's Round-Up" playset plaza, with a "giant" Woody riding Bullseye in the center of the path. We can't be 100% sure what the "Western town" area would've contained. Based on the showbuildings depicted behind each, it's likely that most of the town's facades served as quick-service food and drink stalls, while one could've been a quick service restaurant or a shop (though we'd like to imagine it as a "Woody's Round-Up" marionette show). The entry area also appears to contain an Al's Toy Barn playset, which likely would've contained... a toy store.

There's also an enclosed structure of some kind between Toy Story Mania and Woody's Lunch Box. We're not sure what it might've contained, but a retail location seems most likely.

Image: Disney

Otherwise, it appears that what Toy Story Land "lost" from sketch to reality is a lot of placemaking. For example, the initial concept art shows trenches dug for Slinky Dog Dash, apparently dug by a giant orange shovel that guests would've passed by on the ride. The "before" concept art also displays large setpieces and toy "windmills" that likely would've spun as guests passed by.

Ultimately, if you don't like Toy Story Land, these changes might not have been enough to change your opinion. But it's an interesting example of Disney releasing ornate, ideal, built-out artwork, then "downgrading" its design in a revised art release. 

2. New Fantasyland

Image: Disney

When Magic Kingdom's New Fantasyland was announced in 2009, the project was touted as the largest expansion project in the park's history. You have to remember that, in 2009, Disney was just coming to terms with the notion that Universal's Wizarding World of Harry Potter was going to be a competitor the likes of which Disney executives had never imagined could exist. Many fans saw the "Fantasy Forest" project as Disney's "fight-fire-with-fire" response, adding a similarly immersive "Living Land" to Disney World.

But as fans poured over the artwork released in 2009, they noticed a very, very big issue... The "largest expansion in Magic Kingdom's history" amounted to just one new ride – a copy of the Little Mermaid dark ride from Disney California Adventure – and lots and lots of meet-and-greets. Sure, next-generation "play-and-greets" would turn encounters with Belle, Aurora, Cinderella, and Tinker Bell into mini-"attractions"... but nothing that would seriously rival the Wizarding World... And more to the point, a gender-skewed focus on the Disney Princess franchise. 

In December 2009, it was announced that Disney's Chairman of Parks & Resorts, Jay Rasulo, would effectively swap jobs with the company's CFO, Tom Staggs. (Many suspected that then-CEO Bob Iger had made the switch to cross-train both men, assuming one would be his hand-picked replacement to takeover as CEO when he retired.) Now in charge of the Parks, Staggs reportedly took the New Fantasyland plans home to his pre-teen sons, who promptly told him that they weren't interested. 

Images: Disney

So when fans returned for the 2011 D23 Expo, they were met with a revised New Fantasyland. The meet-and-greets placed in the land's central "island" were replaced with the Seven Dwarfs Mine Train. But that's not all. The planned "Pixie Hollow" was cancelled and replaced with Storybook Circus (a very nice redress of the existing structures from the Lost Legend: Mickey's Toontown Fair).

Though not so obvious from the artwork, there was one other change. Though the Disney Princesses had been booted from their separate meet-and-greet spaces, they'd get a new one to share. The Princess Fairytale Hall would house them all... replacing the Lost Legend: Snow White's Scary Adventures. If you're counting, that means that the New New Fantasyland still added a net one new ride to the park's lineup... but at least Seven Dwarfs Mine Train feels like a more substantial addition.

And believe it or not, that's not the only New Fantasyland whose plans changed...

 
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