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Lost Revenue

Image: Disney

When I wrote about why Universal was returning, the TL: DR was money. Look, theme parks are a business, and they're expensive to operate. They're nightmarishly costly when they're not open. 

During calendar 2018, Walt Disney World parks hosted 58.311 million guests; that’s an average of just under 160,000 daily guests. And most of these visitors spend hundreds of dollars a day.

Let's lowball it mightily and say that people only spend $100 per day at Walt Disney World theme parks. That's $16 million per day or $496 million for a month. I've seen MUCH higher estimates, too.

Still, even this cautious assessment indicates a loss of half a billion dollars. That's caused by Disney waiting a single month to return. As far as negatives go, that's a massive one, especially considering how much Coronavirus has impacted Disney across multiple areas like theme parks, movies, and televised sports advertising.

Perception of Tardiness

Image: Disney

The optics of this situation matter less to me than others. I believe that posturing and politics are destructive to the process. However, some media headlines will bury Disney for reacting slowly relative to other Disney theme parks.

Personally, I applaud the company for taking a wait-and-see approach, as the "fools rush in" maxim applies. Still, many anti-Disney zealots will decry the company's decision to sit on the sidelines for a full month while other parks are open.

Also, let’s be real. Some disappointed, frustrated fans won’t like it, either.

 
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