3. Your Disney+ history could be linked to your theme park experience in the future
While Disney does not share customer information with their distribution partners for Disney+, the data that they have about their viewers may be used in the future, especially when targeting specific users to market theme park experiences to. Though Chapek didn't mention any specifics, he mentioned that consumer data for Disney+ could be used in the future to help guests plan their theme park vacations.
4. Convenience will be a big part of the Disney theme parks experience going forward
Though the closure caused by the COVID-19 Pandemic gave Disney the chance to rollout convenience features like keyless entry and mobile order in greater numbers, Chapek confirmed that making the guest experience smoother is going to be a big part of their technological investments in the theme park sector long term. Again, no specific projects were mentioned here, but it will be interesting to see how the theme park experience is redefined in the coming years.
While no one could have foreseen the profound effect that the COVID-19 Pandemic would have on the world, with things slowly beginning to return to normal, it looks like Disney is busy getting ready with their long-term plans for their theme parks. What would you like to see from the future of Disney parks in the next decade?
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