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Blackpool Pleasure Beach reports £500k loss for 2012 season, blames poor weather

Blackpool Pleasure Beach entrance

Blackpool Pleasure Beach has reported a £524,000 loss for the 2012 season, with the park blaming poor weather and the impact of the London Olympics for the disappointing financial results.

The loss compared to a modest £329,000 profit recorded in 2011. This came despite a 7 percent increase in sales to £31.6 million, with the park having invested heavily in new attractions including Nickelodeon Land and the planned Wallace & Gromit's Thrill-O-Matic dark ride.

The park has moved to reduce its costs in recent months, confirming the closure of a number of historic attractions. This includes the 1966 Monorail, which will be removed to help create room for the new Wallace & Gromit-themed area.

The £5.25 million Wallace & Gromit's Thrill-O-Matic will replace the classic Gold Mine ride, which closed in 2011. Blackpool Pleasure Beach has promised that a range of well-known characters from the pair's animated adventures will feature in the new addition. Riders are set to traverse the dark ride in around four minutes, witnessing key moments from award-winning classics such as A Grand Day Out, The Wrong Trousers and A Close Shave. They will then disembark into a new shop that will sell Wallace and Gromit merchandise.


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