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Thorpe Park to tease fans with plot details for The Swarm rollercoaster through viral campaign

The Swarm rollercoaster concept art

Thorpe Park is planning to build anticipation amongst fans to boiling point ahead of the opening of The Swarm rollercoaster in spring 2012.

The park has hired Leicester-based Big Communications to create a viral marketing campaign similar to those seen for major movies in recent years. The Drum reports that the campaign will see a number of follow-up videos released to those that have already been posted to Thorpe Park's Facebook page and the official The Swarm website.

The Swarm will be the first Bolliger & Mabillard Wing Rider rollercoaster to open in the UK. The theme for new ride is based around war and destruction, and this is reflected in the first official trailer released by Thorpe Park:

Further videos are expected to flesh out The Swarm's storyline, which is believed to center on an alien invasion. The coaster itself will represent the aliens, with guests riding on the wings of a "swarm" of the creatures that have devastated the earth. Thorpe Park has promised that the ride will feature near misses and "gut wrenching" inversions, with the coaster starting with a unique 127-feet-tall inverted drop.

You can find out more about Thorpe Park's next major rollercoaster in our in-depth review of the plans for The Swarm.

You can keep up to date with the latest confirmed and rumored opening dates for new attractions through Theme Park Tourist's "New Attraction Watch" section, and by signing up for our weekly newsletter.


There are 2 comments.

I was at the park a week ago and while in the Amity Cove area waiting for someone, I was listening to the spoof WWTP radio broadcasts they play. It got to one of the phone in parts and a female character came on talking about an ancient race of giant bug like aliens living under the earth's surface that were going to emerge and take over. I think it said they were called the Thurg but I only realised the significance of what I was hearing when it was nearly over. I don't recall hearing this before and this was my third trip this year. Given the design of the ride vehicles in the concept artwork and the plot details released so far I wondered if this was subtle part of the campaign for Swarm? Sorry if this info was already common knowledge and is not related to the ride, I just thought I'd pass it on just in case!

In response to Jilly's question, it is indeed part of the new plot that Thorpe Park is realeasing surrounding their new ride.
There was an actor (wearing a sandwhich board) who was walking around accompanied with "police officers" telling confused guests that the world was coming to an end.... another smart tactic by Thorpe Park.
This will be the parks largest campaign, and the parks most extensivley themed ride trying to establish itself as the thrill capital of parks.

Any money if anyone is around nearer Halloween, The Swarm will go into overide.... can't wait.

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