Thorpe Park is planning to build anticipation amongst fans to boiling point ahead of the opening of The Swarm rollercoaster in spring 2012.
The park has hired Leicester-based Big Communications to create a viral marketing campaign similar to those seen for major movies in recent years. The Drum reports that the campaign will see a number of follow-up videos released to those that have already been posted to Thorpe Park's Facebook page and the official The Swarm website.
The Swarm will be the first Bolliger & Mabillard Wing Rider rollercoaster to open in the UK. The theme for new ride is based around war and destruction, and this is reflected in the first official trailer released by Thorpe Park:
Further videos are expected to flesh out The Swarm's storyline, which is believed to center on an alien invasion. The coaster itself will represent the aliens, with guests riding on the wings of a "swarm" of the creatures that have devastated the earth. Thorpe Park has promised that the ride will feature near misses and "gut wrenching" inversions, with the coaster starting with a unique 127-feet-tall inverted drop.
You can find out more about Thorpe Park's next major rollercoaster in our in-depth review of the plans for The Swarm.
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