Alton Towers has increased the price of single-day admission tickets purchased at the theme park's gates, although the move only affects those using promotional "2-for-1" offers.
The price of an adult single-day ticket is now £40.80, a slight increase on the previous price of £39.60. However, anyone visiting the park who is not using a 2-for-1 offer will be able to buy the tickets at a special "on-the-day" price of £39.60. The move will enable Alton Towers to increase the revenue generated from guests using the deals, which are widely available.
Visitors to Alton Towers should rarely have to pay the gate price. Online prices from the park's website offer a significant discount, and 2-for-1 offers are consistently available.