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Disney confirms closure of "Give a Day, Get a Day" scheme

Disney's Magic Kingdom castle image

Disney has confirmed that its "Give a Day", Get a Day" program, which offers guests free tickets in exchange for volunteer work, is now fully subscribed.

The company set a limit of 1 million participants in the scheme, and has reached that level just 10 weeks after its launch. Disney will no longer be accepting applications to participate in "Give a Day, Get a Day" through its website, but those who have already signed up will still receive their free tickets.

The program allowed any US, Canadian or Puerto Rican resident to receive a free single-day ticket for any US Disney theme park in exchange for volunteering for a day at a participating charitable organization. Given that single-day adult tickets for Disneyland Resort and Walt Disney World theme parks currently cost $72.00 and $84.14 respectively, the "cost" of the free tickets given away by Disney is in the region of $80 million.

The "Give a Day, Get a Day" program launched on January 1, 2010 and was immediately swamped by applicants. Demand was so great that Disney's website collapsed under the strain. By February 18, some 600,000 people had signed up for the free ticket offer.

The volunteer program replaced Disney's flagship 2009 offer, which gave guests a free ticket on their birthday.

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