Of course Disney should care. The whole POINT of the limited merch in the parks is to draw people TO THE PARKS. They want the $120 per person PLUS food PLUS merch - not the paltry profit from one or two pieces of merch. They certainly don't want the resellers making all that profit instead of them.

If, as you imply, the age of the internet has rendered the "release merch to parks to draw guests" model moot, then Disney needs to adjust by offering the merch in their own online stores before the scalpers have an opportunity to create a black market.

Honestly, when I see it, it just is annoying. I've come across items on ebay selling for hundreds of dollars, example, a lanyard from the preview event at star wars hotel selling for 300 dollars, an item that was free. I've seen stuffed animals from disney sold at 800 and are worth 28 to 50 in the store. I gladly take screen shots and send them to Disney and report it to ebay. Ebay has removed items before based on reports and they have closed out some sellers. Disney has been revoking AP cards when they get reports or find out. Some are smart and don't keep images of themselves on their selling accounts. But if you think for a moment disney doesnt have your financial info (name, date of birth, credit card numbers or bank info) and an image of you , you are sadly mistaken.

They began, albeit to late, to make limitations. People buy up things at normal prices, also stupidly using their discounts, than resell at ridiculous prices. A pin of stitch that's 15.99 sells for like 200 follars on eBay. You can literally sell it for 30 and still make a profit with the loss of the fee for eBay and what you forked out to buy it. Probably between 5 to 10 dollars (ten being generous). Selling like that doesn't grab the attention and you don't risk getting the ire of folks. Yes it takes longer to make any huge profit from it, but it also is a more practical and fair way to resell. Selling a mystery figure that sells for 20 bucks and you sell it for 400 because the store hasn't restocked it in over half a year is crude, ridiculous and just shows how greedy one can be.

For those saying that oh but wait, stroes do this all the time, they buy items for cheaper and resell it at a higher price. Well, right and wrong. They buy obviously in bulk to get the cheaper deal and or to have the most stock. They have a advised retail price given to them and than they choose if they wish to use that price or something more. Now this is where everyone fails on this with that comment. For every item the store sells, they keep a portion for their own profit, but a certain percentage of that profit goes back to the company that made said item. A retail store doesn't keep all the profit on the item they sell and if you think that, you are a damn fool.

With disney resellers, they buy using their discounts and resell at triple or quadruple the price of retail value. They keep all the profit for themselves and none of it goes back to disney. So no they are not making money off of this. Also yes it's legal but technically illegal too. You are reselling an item you bought from a company with the sole purpose of owning said item you bought. Not with intentions to sell. Upon selling an item you bought to own from a brand company, you are selling something to make a profit off of that is brand named for a company you made no contract or deal to sell items for.

It's the technicalities that can get you if you think on it. Doesn't mean it'll happen. Simply put, it's wrong and I take great pleasure in seeing resellers get poed when they find out they've been caught, lost their ap or go on social media crying because they lost their ebay account and complained how unfair it is.

Many buyers from personal shoppers are people that live far away from parks with no access to good quality Disney merchandise and that can not afford to make any disney trips. ShopDisney has barely any variety compared to the parks and only ships a percentage of their inventory to other countries. I have only ever shopped from sellers that price their items within a dollar or two of the original price and that are genuinely offering access to items inaccessible to lower income people around the world. As long as they do not clear out shelves when they are buying the items, it is a service benefitting others. It sounds like a lot of the people complaining need to check their privilege a little considering they can afford to enter the parks at all.

They are violating the terms of a contract. Therefore, let them reap the consequences.

First it's not a black market, it is a market. It is not illegal. Second, every market in the world is buy for less than it costs and sell it for more than you paid. That is what Disney is literally doing on every item it sells. These people are doing the exact same thing that every market in the world does. If Disney doesn't want it to happen they can put limits on it, but they of course would never do that because they are selling in a market the point is to sell. Blame Disney, on not creating lotteries or limits, not the market which is working because people are buying on that market. The buyers obviously do not care, otherwise the sellers would be out of business.