About Theme Park Tourist
Theme Park Tourist is one of the web’s leading sources of essential information and entertaining articles about theme parks in Orlando and beyond.
We are one of the world’s largest theme park guide sites, hosting detailed guides to more than 80 theme parks around the globe.
Plan Your Trip
Our theme park guides contain reviews and ratings of rides, restaurants and hotels at more than 80 theme parks worldwide.
You can even print them.
Could a broader super hero themed land be open to including including the Incredibles?
Everything I have read says they can't use ANY characters that are Marvel. Why are Guardians excluded from this?
As a Disney Parks fanatic who doesn't care much for Marvel, I love every bit about this article. I hope Universal holds strong to their rights.
Who cares if the Marvel name can't be used in California? Use the hero names for attractions.
this article is dumb.. you should fact check all this. CA Disneyland Resort is free to use Marvel as they please
Id love to see the contract for what can and cant be used. From what i know Disneyland does not have the same contract controversy as florida and Disneyland resort is free to use Marvel at will. The reason they are using the broader universe of superheros tag right now is cuz they are not going to announce another expansion before star wars land is completed. DCA has a whole area that is going to be dedicated to Marvel land once Star wars land is completed.
I think you have misread the contract when it comes to advertising/marketing. There is no media blackout in the 300 mile radius from Universal Orlando. This only applies to "spot buys" which here is defined as locally targeted ads aimed within the 300 mile zone. If you read the proceding section, it says there are no restrictions on media buys if they are national in focus, not aimed at a specific region within the 300 mile area. This means Disney would be free to advertise it's super hero land at Disneyland nationally including within the 300 mile area provided that area wasn't specifically targeted by the marketing, but such marketing had a national focus.
I am not a lawyer, but can Disney say Universal is damaging their brand, because they are owned by Comcast?
Comcast has a very well earned reputation as the worst company in America. The disgust people feel about Comcast could in theory spill over to how they feel about Universal, it's theme parks, and Marvel.
I know most people don't connect the corporate dots like that, but I do know a lot of people who will not go to Universal simply because they refuse to give money to Comcast.