Alton Towers is seeking to entice guests to the park for Easter 2013 by promising them that they can return for just £1 to ride new roller coaster The Smiler in May.

With The Smiler's debut delayed, the park will offer guests the chance to buy special "Double Joy" tickets to return and experience it for £1. The offer is only available when pre-booking tickets online in advance via the Alton Towers website.