Promotional packs of Pilgrims Choice cheese will carry 2-for-1 vouchers for Alton Towers and Chessington World of Adventures until September 28, 2010. The vouchers are available on Mature (370g) and Extra Mature (400g) Pilgrims Choice cheese, which cost around £4 each. The vouchers are valid for use until October 31, 2010 at Alton Towers, and until November 1, 2010 at Chessington World of Adventures.

The vouchers entitle one person (adult or child) to enter the park for free when another person buys a full-price adult ticket. To qualify for 2-for-1 entry, cut out the voucher from the Pilgrims Choice pack and present it at the ticket window when visiting the park (the vouchers cannot be used when purchasing tickets online).