Disney+ officially launched earlier this week, and though many users reported technical issues with this service when it first launched, reviews of the streaming service's original content have been fairly positive so far, and the service has already seen 10 million sign-ups since launching Tuesday, the company announced Wednesday.
Unsurprisingly, Disney is making a big promotional push for this new streaming service inside its theme parks and resorts in the US, which will include the following additions:
1. Noelle costumes, entertainment and more available at Disney Springs
One of Disney+’s launching films is holiday comedy “Noelle,” starring Anna Kendrick and Bill Hader, and Disney Springs is going all out this holiday season to promote this new film. This year's Christmas Tree Trail is currently and has an overlay inspired by this new holiday film that includes a DJ dance party, daily kids’ activities, themed food and beverage, photo ops and much more! Guests who are interested in the behind the scenes aspect of this new film can also visit the World of Disney store to see a special “Noelle” costume display.
2. High School Musical: The Musical: The Series gets a sneak preview in Tomorrowland at Disneyland
Over at Disneyland park guests can get an exclusive sneak peek of the brand new “High School Musical: The Musical: The Series” Disney+ original show at the Tomorrowland Theater during regular park operating hours now through December 12.
3. Disney+ information kiosks now open at Disney Springs and Downtown Disney
Guests who are interested in learning more about Disney+ or signing up for the service can now visit a new pop-up kiosk at Disney Springs in front of the Paddlefish restaurant in The Landing to learn more about this streaming service. Cast Members will be on hand to answer questions about the new service and sign guests up on site.
Over on the west coast at Downtown Disney guests can also find a Disney+ kiosk located by the Disney Home store.
4. Merchandise from The Mandalorian available at several locations
Though it is strange that Disney isn't screening a sneak peek at Star Wars series The Mandalorian at the Star Wars: Launch Bay on either coast, Disney is wasting no time getting merchandise from this new show into stores at both Walt Disney World and Disneyland resort, including the following:
Walt Disney World
- World of Disney in Disney Springs
- Keystone Clothiers, Star Wars Launch Bay and Tatooine Traders at Disney’s Hollywood Studios
- MouseGear at Epcot Emporium at Magic Kingdom
- The Star Trader, Star Wars Launch Bay and Emporium at Disneyland park
- Elias & Co. at Disney California Adventure park
Though the in-park previews, sponsorships and more certainly seem like great ways to get guests interested in Disney+, the most obvious integration for this new streaming service would seem to be giving resort guests a free "trial" of this service during their stay. Even though Disney resort TVs aren't immediately compatible with this service, equipping each one with a Chromecast/Roku or other device so guests could have a "trial" of this service would seem to be a good way to get guests interested in Disney+, and possibly convert resort guests into Disney+ subscribers following their stay.
Still, despite this seemingly inexplicable oversight, it looks like guests visiting Walt Disney World and Disneyland Resort will see some new Disney+ content on their next visit, and potentially more in the future as Disney looks to bring more experiences based on content from this streaming service to its theme parks in the future.