Announced back in 2017, the NBA Experience is a one-of-a-kind entertainment destination with 13 interactive elements and hands-on activities across 44,000 square feet and two floors, with the goal of making every guest feel like an NBA superstar. This giant facility took over the space where DisneyQuest was, and opened just a few months ago in August.
And though Disney held a little opening ceremony for this new facility, we haven't heard that much about this experience since then. And reports seem to indicate that the NBA Experience could be in serious trouble
1. Guest levels are extremely low
Though we don't have any hard numbers about attendance at the NBA Experience, many guests we have spoken to (as well as some Cast Members) who have been to this attraction have said that this facility is basically empty on most operational days. In addition, Cast Members working at the NBA Experience have been seen trying to talk guests at Disney Springs in to stopping by this experience as well, which is a pretty big indicator that there aren't that many people walking in the door.
When compared with other Disney attractions, The NBA Experience has a relatively low cost for entry (standard pricing for the NBA experience is $34 for adults and $29 for kids 3-9), and provides a fairly decent value as a ticket to NBA Experience is all-inclusive, allowing guests to access every activity inside this entertainment complex. In addition to being able to experience whatever they want, whenever they want, and guests can return to favorite areas and experience them over and over again if they wish.
However, even with this value, it looks like guests simply aren't showing up to check out the NBA Experience (you can check out this video from the second day of operation for an idea of how sparse the guest levels are), which is why Disney has started taking drastic measures to try and increase attendance at this location: