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The value in covering the map

Image: Six Flags

Right now, the biggest benefit Six Flags could get from acquiring Cedar Fair would be the ability to get a near-stranglehold on the regional parks market in the US, as more than half of all amusement parks in North America belong to either Six Flags or Cedar Fair. However, even though this might sound like a good idea, it would require a lot of work (not to mention investment) to create a singular management umbrella for all of these different parks, which is something that Six Flags may not actually be able to do at the moment. Even banking giant Wells Fargo released a statement saying they weren't sure a merger between Cedar Fair and Six Flags could even happen in 2019, adding that "the two theme park cultures are much different and a substantial premium would be required to acquire [Cedar Fair] to cover tax considerations for shareholders"

Image: Six Flags

Though the stock market definitely had a big reaction to the news of this potential seismic change in the theme park world, we're just not convinced that a merger between Six Flags and Cedar Point is a real possibility right now. Of course, it could be indicative to a long-term plan for Six Flags, and we may see more talk of acquisitions in the future, but for right now, we'd expect things to stay about the same with these two theme park giants.

 
 
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