3. Disney Crown Collection introduced for "upscale" Walt Disney World offerings
Image: Disney
Though Disney hasn't historically grouped its upcharge experienes together over this past weekend Disney has introduced the new "Crown Collection by Disney" which has all the "upscale" Disney experiences in one place, including VIP Tours, Club 33 information, Chef's Table Dining experiences and private in-park events. You can check out this new collection here. Most of the "regular" upcharge experiences (like party tickets, After Hours events, etc.) do not seem to fall into this category, as Disney seems to be targeting those spending $20,000 or more on their Walt Disney World vacation with this new designation.
4. Disney testing more expensive, themed After Hours this summer
Image: Disney
Beginning this summer on select nights the Magic Kingdom will host Disney Villains After Hours which will once again feature limited guest numbers, complimentary snacks and access to most attractions. However, in addition to the standard After Hours offerings, this plussed up event will include several Villains-inspired extras, which you can read about here.
As you might expect, Disney is going to be charging guests extra for this plussed up version of Disney After Hours at the Magic Kingdom. Instead of the usual $125 ticket price ($95 for DVC/ Annual Passholder) tickets to this upcharge experience will cost $139 plus tax in advance ($109 for DVC and Annual Passholders), or $144 plus tax on the event night.
If the Disney Villains After Hours events is a success, we will likely start seeing more "seasonal" and themed editions of Disney After Hours in the future, as Disney continues to try and market this year-round upcharge experience. Christmas-themed events at the Magic Kingdom later in the year, and perhaps Star Wars events at Disney's Hollywood Studios could all help set Disney After Hours apart from Disney's "regular" Extra Magic Hours program, which continues to be downvalued, as well as all the other parties and Early Morning Magic offerings.
Though there's no way to know exactly what the future will hold for this evolving event, Disney looks like they are sticking with Disney After Hours for as long as possible, and will be continuing to make changes to both the price and content to keep guests coming back for more.
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