If you've been following the news out of Walt Disney World over the past month, then you already know that after a massive attendance shortfall, Disney has been making cuts left and right to try and make up for low attendance by decreasing daily operating costs.
However, this strategy isn't enough for Disney in the short term, as they are desperately trying to boost revenue over the next year while the wait continues for the opening of Star Wars: Galaxy's Edge. And though we already know Disney is raising prices on food, annual passes and more, there are some other ways Disney is trying to increase revenue that you might not have noticed...
1. Hotel overnight parking fee now being strictly enforced
Though Disney began charging resort guests an overnight parking fee several months ago, this new fee wasn't strictly enforced, with many guests bypassing it thanks to Disney's mobile check-in service, which allows guests to skip checking in at the front desk, instead proceeding directly to their room, which also meant they didn't have to register their car and pay the nightly fee.
However, as of this week, Disney has begun beefing up parking Cast Members at their resort, stationing extra people at the security booths that specifically check the registration status for guests staying at the resort. We don't know if this new policy is permanent or not, but it looks like enough people were circumventing this fee for Disney to notice, and the resort is now taking action to ensure they are collecting this fee from every single overnight hotel guest.
2. New discounts available for Florida Resident tickets
Though Disney just increased prices for annual passholders (which will of course increase revenue in the long term as existing passholders renew at higher rates), in the short term Disney is looking to try and get more guests in the park, and is offering a new discounted ticket deal just for Florida residents.
Beginning this week and running through December 16th, Florida residents can purchase discounted 3-day and 4-day date-based park hopper theme park tickets that begin at $71 (a 30% savings) a day and $59 (a 40% savings) a day, respectively. This new deal can only be purchased through the Walt Disney World website or at a resort ticket counter.