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Disney Shifts Imagineers as Another Sponsor Departs

Though guests from around the world feel a special connection with Disney parks, it is important to remember that above all Disney is a business, and all of their decisions about what is happening in the theme parks, in one way or another, are motivated by their duty to their shareholders. And while changes like the addition of parking fees have clearly been made to help bolster the bottom line, here are some other business changes that, while inconspicuous, will have an effect on Disney Parks  

Another sponsor leaves Walt Disney World

You might not immediately associate Walt Disney World with other brands, but sponsorships are a big part of the theme park business, and Disney is no different. Though they have added some interesting new sponsors in recent months (Babybel cheese is sponsoring Toy Story Land, and OtterBox recently became the official phone case of Walt Disney World), some high profile sponsors have been exiting the park recently, including Pandora, which formerly sponsored the Magic Kingdom’s nightly spectacular, and Siemens, which sponsored IllumiNations for nearly two decades before making the shocking move of declining to renew their deal with the company last year.

And now, it looks like another long-time sponsor has announced that they will be leaving the park after a decade of partnership with the Walt Disney World resort.

Image: Disney

Over ten years ago Hanes entered into a sponsorship deal with Walt Disney World that saw the company not only sponsor the Rock ‘n’ Roller Coaster Starring Aerosmith at Disney’s Hollywood Studios, but also saw the opening of the Design-a-Tee retail location in 2008 at then-Downtown Disney. Though this store remained open in the Marketplace section of this shopping district as it evolved into Disney Springs, it looks like it will close before the end of the month due to the loss of this sponsorship.  Though it hasn’t happened yet, we’d also assume that the Hanes signage at the Rock ‘n’ Roller Coaster will also be coming down in the very near future as well.  

As is almost always the case, no details about the conclusion of this sponsorship have been made public.

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