Walt Disney World has been making some amazing strides in recent months in regards to its MyMagic+ technology, including making FastPass+ reservations easier to obtain, implementing StoryMaker personalization across all four theme parks, and finally allowing guests to make FastPass+ reservations at multiple parks, on the same day! However, though a lot of progress has been made this year, there are still a number of features that guests are waiting on for MyMagic+ that are long overdue that Disney just seems to be ignoring...
1. There is no way for guests to opt out of StoryMaker personalization
Over the past few weeks we’ve been witnessing the quiet rollout of Walt Disney World’s StoryMaker technology, which allows guests to become a part of their favorite attractions. Using the RFID technology in their MagicBands, guests have recently been able to see their names displayed on It's a Small World, Mission: Space, and most recently at Space Mountain and Toy Story Midway Mania. At other attractions, like Rock 'n' Roller Coaster, guests' hometown is also displayed, and birthdays almost always trigger something special on StoryMaker-enabled attractions.
Though there are those who enjoy the ubiquity of this technology around Walt Disney World, there are those who may feel a little uncomfortable about it and are worried about their privacy. Now while the argument can be made that in a public place like Walt Disney World, there’s no reasonable expectation of privacy, those who are uncomfortable with their name (and potentially where they are from and when their birthday is) being displayed currently have no way to “opt out” of the StoryMaker feature. Which seems like a gross oversight on Disney’s behalf in an age where guests are increasingly worried about their privacy.
The very essence of MyMagic+ is that this technology is a way for Walt Disney World to tailor the theme park experience to each individual guests’ needs. However, by not allowing guests who are concerned about their privacy to opt out of StoryMaker, Disney is potentially opening itself up to even more criticism from guests who don't think Disney takes their privacy concerns seriously. As StoryMaker is added to even more attractions at Walt Disney World in the coming weeks, it would serve the resort well to address this issue, before it becomes a big problem.