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5 Important Things We Learned About Disney's Theme Parks From its Latest Financial Results

MyMagic+

Disney released its fourth fiscal quarter earnings report yesterday, and while the report was jam-packed with information about the performance of Disney’s film properties, TV networks and other business ventures(you can check out the full earnings report here), there were plenty of interesting revelations about Disney’s theme parks, too.   

Here are the 5 important facts about Disney's theme park operations that stood out to us in the quarterly and annual earnings report. 

1. Attendance at Walt Disney World hit an all-time high in the fourth quarter

Disney World

According to the report, Walt Disney World shattered attendance records during the fiscal fourth quarter (which runs June 30 - September 29), hitting a new high for the period overall. Though we don’t know exactly how total attendance shakes out per park (Disney did not release specific figures), it seems likely that this milestone was assisted by the opening of the Seven Dwarfs Mine Train ride, as well as the Frozen Summer Fun event at Disney’s Hollywood Studios.  

We’ll have to wait for the full 2014 attendance report (which comes out early next year) to see exactly how each park fared this year, but thus far, the news is looking good for the parks at Walt Disney World. 

2. Revenue is up overall, thanks to higher ticket prices and more in-park sales

Emporium

Overall, Disney theme parks garnered more than $15 billion in revenue in the fiscal year, up 7 percent from 2013’s $14 billion in revenue. Operating income for the fiscal year was also up by a marginal amount, nudging up to $2.66 billion, from last year’s $2.22 billion.

According to a statement in the company’s filing papers the overall increase in revenue was “driven by increased guest spending and attendance”. The filing also noted that “The increase in guest spending was primarily due to higher average ticket prices for theme park admissions and for sailings at our cruise line and increased food, beverage and merchandise spending".  

3. MyMagic+ is still costing Disney money 

MyMagic+

Unfortunately, the filing also noted that Disney’s MyMagic+ program is still having a negative effect on profit, costing the company money and undercutting the bottom line. Disney Chief Financial Officer Jay Rasulo told analysts that this is due to the project is still being in "ramp-up mode”. Though Disney said it has seen some positive effects from the use of the system (like the increased food and merchandise sales mentioned above), those effects simply have not been enough for this program to reach its full potential yet.

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There are 10 comments.

It goes to show how much more the government needs to spread the wealth in this country if this report is accurate. It is not an trip many American's can go to because of the cost. This must be disappointing news to progressives.

Are you kidding me? Is this communist China? Get off your @ss and work hard for a living. Then maybe you could afford to make the trip

Agreed! I'm a stay at home mom for a family of three married to the military. We aren't rich, but we go to Disney every year.

It goes to show how much more the government needs to spread the wealth in this country if this report is accurate. It is not an trip many American's can go to because of the cost. This must be disappointing news to progressives.

Kenny,
You should be ashamed to be a Texan/American with idiotic comments like that. Sounds like you don't like the idea of working hard and building something for yourself. This is a company that is self made by a man who had a vision. Get one for yourself and stop sniveling and thinking the government should be wiping your butt for the rest of your life.

I eat little kids uuummmmm

It says the parks are doing well... I don't think Kenny read the article. Just wanted to complain about the government. Hahaha

It says the parks are doing well... I don't think Kenny read the article. Just wanted to complain about the government. Hahaha

I don't think people know how much it actually cost to run a park like Disney, think what electricity cost are, cleaning the parks at night, refilling all the merchandise and food at night, all the cast members pay and even the upkeep of the rides all cost a lot of money. So if you think 15 billion is a lot of money then take all the money for upkeep and the magic you see every time you enter a park, it really turns out to be a smaller amount then what they show.

It says revenue. .... not profit. It costs a hell of a lot to run a park let alone all the Disney parks.

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