The writer and co-director of Pixar's Brave has criticised Disney's decision to redesign the film's heroine, Merida, who was "coronated" as a Disney Princess on May 11, 2013.
The coronation ceremony was held at Walt Disney World's Magic Kingdom, in front of the iconic Cinderella Castle. Merida was joined by the 10 existing Disney Princesses (Ariel, Aurora, Belle, Cinderella, Jasmine, Mulan, Pocohontas, Rapunzel, Snow White and Tiana) for a special ceremony to mark the occasion, as can be seen in the official video below.
Disney was subject to some unwelcome publicity surrounding the coronation, with Brave co-director Brenda Chapman slamming its decision to alter Merida's look. The Marin Independent Journal quotes Chapman as describing Disney's decision to slim down the character as "a blatantly sexist marketing move based on money".
Chapman went on to say: "They have been handed an opportunity on a silver platter to give their consumers something of more substance and quality — that will still sell — and they have a total disregard for it in the name of their narrow minded view of what will make money."
Merida has become the first Pixar creation to join the cast of Disney Princesses. Brave tells the story of the Scottish archer, who rebels against traditional customs and becomes subject to a curse. Boardwalk Empire star Kelly Macdonald voices the character.