Thorpe Park is to offer guests free Wi-Fi Internet access through a new partnership with Sky-owned operator The Cloud.
Wi-Fi hotspots will be installed across the park, with the goal of helping guests to share their experiences via social networks such as Facebook and Twitter. By enabling guests to "check in" to social networks, Thorpe Park will be able to offer targeted discounts on food and merchandise, encouraging further in-park spending. The park's official iPhone application will also function more effectively.
Sister park Alton Towers rolled out a free Wi-Fi network in partnership with The Cloud last year. The need was perhaps greater at the rural park than it is at Thorpe Park, where mobile network coverage is stronger.
Vince Russell, The Cloud's Managing Director, said in a canned statement: "Demand for Wi-Fi is constantly increasing. This is especially true of venues such as theme parks and retail outlets where mobile users want to share their experiences and interact with friends as they go about their day. Following a successful roll-out at Alton Towers Resort, we’re delighted to be bringing our service to Thorpe Park. Wi-Fi will of course benefit park visitors but it will also be a useful tool for on-site retail and food venues. In an age where mobile is so key to everyday life, Thorpe Park has placed Wi-Fi at the forefront of its offering."
The Cloud, which was acquired by pay-TV operator BSkyB in 2011, is one of the largest Wi-Fi operators in the UK. In total, it runs more than 10,000 hotspots around the country, some of which are free-to-access, and others of which require a one-off fee or subscription.