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Alton Towers seeks to entice guests back to ride The Smiler with £1 offer

The Smiler

Alton Towers is seeking to entice guests to the park for Easter 2013 by promising them that they can return for just £1 to ride new roller coaster The Smiler in May.

The plot and theming of The Smiler is designed to tie in with The Sanctuary, the horror maze that debuted at the Scarefest 2012 Halloween events. To compensate for the absence of The Smiler in March and April, the park has confirmed that it will bring back the maze for the start of the new season.

With The Smiler's debut delayed, the park will offer guests the chance to buy special "Double Joy" tickets to return and experience it for £1. The offer is only available when pre-booking tickets online in advance via the Alton Towers website.

The Smiler, which had previously been known by its codename of "SW7", is currently under construction at a cost of some £18 million. Its circuit will feature two lift hills, and will be located alongside the existing Oblivion roller coaster in the X-Sector area.

For more details of Alton Towers' new addition for 2013, see Theme Park Tourist's detailed breakdown of The Smiler plans.

You can keep up to date with the latest confirmed and rumored opening dates for new attractions through Theme Park Tourist's "New Attraction Watch" section, and by signing up for our weekly newsletter.

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