Hong Kong Disneyland is set to become first the Disney theme park to install a Marvel-themed land, featuring attractions based on the comic book firm's super hero characters.
Disney acquired Marvel in a $4 billion deal in September 2009, sending shockwaves through the entertainment industry. With the deal came the rights to iconic characters such as Spiderman and The Incredible Hulk, which Disney hoped would increase its appeal with teenage boys.
The company has yet to introduce Marvel characters into its theme parks in a major way, in part because of a pre-existing license agreement with Universal Orlando that prevents their use at its biggest resort, Walt Disney World. However, it has now selected the rapidly-expanding Hong Kong Disneyland as the first park to receive Marvel attractions.
Speaking about the park's 2013/14 budget, the Hong Disneyland Resort's Financial Secretary John Tsang said of the plans: "In the coming few years, Hong Kong Disneyland will launch a new night-time parade and put in place a themed area featuring ‘Marvel heroes’, the first of its kind in the world."
The precise nature and scale of the new land has yet to be revealed, and it is not yet clear whether it will feature any new rides or attractions. However, Hong Kong Disneyland has previously stated its intention to continue to build on the success of its ongoing expansion programme. This has seen it open two new lands, Toy Story Land and Grizzly Gulch, and make a profit for the first time in its history. A third new land, Mystic Point, is due to open later in 2013.
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