Alton Towers has confirmed that its new roller coaster for 2013 will be named The Smiler, kicking off a promotional campaign ahead of the start of the new season.
The Smiler, which had been known by its codename of "SW7" until now, will boast a secretive "world's first" element and is currently under construction at a cost of some £18 million. Its circuit will feature at least 8 inversions and 2 lift hills, and will be located alongside the existing Oblivion roller coaster in the X-Sector area.
Alton Towers will promote the ride with a distinctive "Smiler" logo, which has already started to appear in prominent locations around the country. This can be seen in the video below, posted to Alton Towers' official YouTube channel, as well as on the newly-updated teaser website for the ride.
The plot and theming of The Smiler is designed to tie in with The Sanctuary, the horror maze that debuted at the Scarefest 2012 Halloween events. In a move which could be viewed as an "insurance policy" in case the planned March 16 opening date for The Smiler slips, the park has confirmed that it will bring back the maze for the start of the new season.
For more details of Alton Towers' new addition for 2013, see Theme Park Tourist's detailed breakdown of The Smiler plans.
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