Disney has revealed that Walt Disney World and Disneyland will both run a special promotion throughout 2013, dubbed "Limited Time Magic".
The announcement was made alongside a publicity stunt in New York's Times Square, in which Disney showed off an enormous "ice castle". Every week from January onwards, a different themed celebration will be held at Disney's US resorts. This will help the company to overcome a lack of major new attractions during 2013, as well as drawing in guests for repeat visits.
Full details and a complete schedule for the the Limited Time Magic celebrations have yet to be revealed, but Disney has offered up some examples. This includes a "True Love" celebration during Valentine's week, "Independence Week" around the Fourth of July, and "Long Lost Friends Week", when lesser-known Disney characters will meet-and-greet guests.
2013 will be a relatively quiet year for Disney's US parks. A major transformation of Disney California Adventure was completed in June 2012, with no major additions expected next year. At Walt Disney World, the majority of the Magic Kingdom's expanded New Fantasyland will open in late 2012, with the Seven Dwarfs Mine Train expected to debut in 2014.
In previous years, Disney has run special promotions covering all of its US theme parks, such as the "Give a Day, Get a Day" volunteering programme from 2010, and a 2009 offer that enabled guests to enter the parks for free on their birthday.