LEGOLAND Florida has confirmed that it will not follow rivals Walt Disney World and Universal Orlando in raising ticket prices for the summer 2012 season.
The cost of single-day admission to the park will remain steady at $75 plus tax for adults, and $65 plus tax for children. Guests will still have to pay an extra $12 to upgrade their ticket to include entry to the new LEGOLAND Florida Water Park, which opened in late May.
Both Walt Disney World and Universal Orlando increased ticket prices in late spring ahead of the summer season. Disney pushed the cost of a 1-day, 1-park ticket up to $89 plus tax for adults and $83 plus tax for children, with Universal tweaking its prices to match.
LEGOLAND Florida faces a challenge to attract guests to its Winter Haven location, which is around an hour's drive away from Orlando. The park is aimed at families with children aged 2-12, with its line-up including roller coasters, water slides and "edu-tainment" rides such as the popular Driving School.