Alton Towers has successfully prosecuted a man who sold promotional vouchers to guests at the park, breaking an injunction against the activity.
The Manchester resident was sentenced to four months in prision by a judge at Stoke-on-Trent County Court, having been found guilty of selling "2-for-1" vouchers obtained for free from newspapers, retail outlets and websites. The park had previously obtained the injunction, which outlaws the sale of the vouchers.
In common with the Merlin Entertainment Group's three other UK theme parks (Thorpe Park, Chessington World of Adventures and LEGOLAND Windsor), Alton Towers has sought to attract guests in recent years through a raft of discount deals. Touts selling the vouchers have become a common sight in the park's car park, although Merlin will hope that the successful prosecution will discourage this practice.
Commenting on the ruling, Ian Crabbe, Ian Crabbe, Divisional Director, Alton Towers Resort said: “It sends out a very strong message to anybody else involved in this type of activity that we will not stand still and allow touts to ‘hijack’ our business. The Judge was very clear that a Court Injunction is not something that can be ignored and we will continue to pursue these individuals to the full extent of the law to ensure that they are suitably punished."
Guests who plan in advance should never have to pay the full gate price for an Alton Towers ticket, and shouldn't need to buy a voucher from a tout, either. For full details of all the latest offers from the park, check Theme Park Tourist's Alton Towers deals pages.