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Southport's New Pleasureland amusement park receives stay of execution

New Pleasureland

The New Pleasureland amusement park in Southport is set to continue operating for the immediate future, after an £80 million plan to redevelop the site was dropped.

The park grew out of the ashes of the original Pleasureland, which operated from 1912 until 2006. The land on which it sits is now owned by Sefton Council, which had agreed a deal with developers Urban Splash to install a number of new attractions. The ongoing financial downturn has forced the abandonment of these plans, with New Pleasureland's operator now aiming to expand the amusement park.

Urban Splash's plans for the area included the development of an Eden Project-style winter garden, housed inside a giant atrium. An outdoor heated swimming pool and a marine lake would also have been constructed, with the aim of drawing visitors to the town all year round.

The Liverpool Daily Post reports that New Pleasureland's operator, Normal Wallis, will continue to develop the site. Four years remain on the current lease for the property, with several new rides due to be installed for the 2012 season.

The original Pleasureland was closed by owner Blackpool Pleasure Beach, which cited a lack of return on investment. A number of rides were subsequently closed and removed, with the 1937 Cyclone roller coaster being demolished. Wallis' company, Dreamstorm International, were subsequently handed the lease to the property after Sefton Council acquired the site for £7.25 million.

There are 2 comments.

Went last week to new pleasureland (24th March 2012) and i must admit it's looking a lot better than previous years and Free entry unlike some places. New rides lots of bright coloured painting been done, and after speaking to a staff member, was informed that there will be even more rides and new cafe's ect for easter and summer, so looks as if the old place is back on the up!! It certainly looked it. We had a fantastic time! so well done to whoever has aquired the place, keep it up:) Can't wait now for easter as we will definitely be going back!

Hi am going to southport on 10/04/2012 and was just wondering do you know where i can get any of those ride vouchers from? (one free rider with each full paying rider) it would be much appreciated. Thanks

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