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The owners of Holiday World have formed a new company dubbed Bluegrass Boardwalk, Incorporated, as they continue their bid to reopen the shuttered Kentucky Kingdom theme park.

Four members of the Koch family, which operates Holiday World, are involved in the new firm. Discussions are ongoing with the Kentucky State Fair Board about the future of Kentucky Kingdom, with financing and a lease agreement for the park yet to be agreed. The company has committed to developing a plan that involves no public money from the Kentucky Legislature.

Details of the group's plans for Kentucky Kingdom, which appears likely to be renamed as Bluegrass Boardwalk if the bid is successful, will be revealed via an official website, Facebook page and Twitter account. The group is comprised of Holiday World president Dan Koch, his sister Natalie Koch, cousin Kathy Jamp and her husband Michael Camp (Holiday World's General Manager).

Hotel firm the Al J. Schneider company is claimed to have offered to help finance the project to revive the shuttered park, having previously offered help to former Kentucky Kingdom owner Ed Hart's failed bid. The company operates several hotel properties close to Kentucky Kingdom, including the Crowne Plaza Louisville Airport.

Kentucky Kingdom will not reopen until 2013 at the earliest, with the Kentucky State Fair Board currently searching for potential operators. It had previously selected Hart's plans as the most attractive of several initial proposals, before breaking off talks in September 2011.

Former operator Six Flags announced the closure of Kentucky Kingdom in January 2010, following a failure to agree changes to the park's lease. The Fair Board claims that Six Flags proposed that it pay no rent for the nine remaining years on the lease - instead offering the state a cut of any potential future profits.


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