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Earthquake causes attendance drop at Tokyo Disney Resort during H1 2011/12

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The Tokyo Disney Resort has revealed that it suffered a 17 percent year-on-year attendance drop during the April-September, 2011 period.

The slump was caused by the massive earthquake that hit Japan in March, which forced the resort to close both the Tokyo Disneyland and Tokyo DisneySea theme parks for over a month. This led to a fall in visitor numbers to 10.74 million, although the Oriental Land Company (which operates the resort) has since reported a dramatic improvement in attendance during the summer months.

The firm has credited the turn-around to a series of special events, as well as to consumer confidence returning following the earthquake. The Oriental Land Company expects to report a profit for the full year to March 2012 despite losing some ¥3.8 billion between April and June.

The Tokyo Disney Resort was forced to close both of its theme parks for over a month following the earthquake. Around 20,000 guests spent the night at Tokyo Disneyland and Tokyo DisneySea on March 11 after the disaster caused massive disruption to public transport systems. While the theme parks have since recovered, the resort recently closed Cirque Du Soleil's Zed show due to declining attendance following the earthquake.


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