Alton Towers has begun selling Fastrack queue-jumping passes at the entrances to its main attractions, as it aims to increase profits from the upcharge system.
Fastrack tickets enable guests to book a time window during which they can return to a ride and skip straight to the front of the line. Previously, Alton Towers had sold the passes through various information kiosks around the park. However, it is now taking a more aggressive stance on sales, with Towers Times reporting that guests are now able to purchase Fastrack passes from staff members located at ride entrances.
A range of queue jumping options can be purchased, with the passes also available via the official Alton Towers website. Prices range from £3-5 for queue jumping privileges on a single ride, up to £42 for a "Fastrack Ultimate" pass that allows queue jumping on Air, Nemesis, Rita, Ripsaw, Duel, Congo River Rapids, Hex, Sonic Spinball, Runaway Mine Train, Oblivion, The Flume, Enterprise, Thirteen, Submission, Charlie and the Chocolate Factory, Battle Galleons, Heave Ho and Marauders Mayhem.
During the early 2000s, Alton Towers offered a free Virtual Q system that enabled guests to book time-slots for their favourite rides in advance. However, it has since followed in the footsteps of many other theme parks around the world by converting the system into a paid-for option.
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