Kings Island has become the first Cedar Fair theme park to introduce a paid-for queue-jumping scheme, after it began testing a new "Fast Lane" pass.
Priced at $50 per person and available online, the Fast Lane passes provide unlimited front-of-line access to 10 rides at the park between noon and 7pm. Unlike other similar passes, passholders are not required to a book a timeslot during which they can return to the attraction. Instead, Kings Island will limit the number of passes sold to try to prevent hoardes of Fast Lane customers from swamping its most popular attractions.
The rides covered by the Fast Lane pass include rollercoasters The Beast, Diamondback, Firehawk, Backlot Stunt Coaster and Flight of Fear, as well as the Log Flume, Delirium, Drop Tower, Boo Blasters on Boo Hill and the recently-opened WindSeeker. Those using the system receive a wristband which enables them to avoid the regular line for each ride.
Free line-jumping programs were introduced at many theme parks during the early 2000s, including Universal's Express system and Disney's copycat FASTPASS scheme. However, many have since been phased-out in favor of paid-for schemes as parks look to increase their profit margins.
Cedar Fair is one of the last major chains to introduce any form of queue-jumping scheme, and it is not yet clear whether the Kings Island system will be rolled out on a wider basis to the firm's other North American parks.
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