Pleasurewood Hills entrance

Pleasurewood Hills has received a boost with the news that local council officers have recommended approval of its plans to install a new drop tower ride in 2012.

Waveney District Council's Development Control Committee will vote on whether to approve the park's planning application on 21 June, 2011. Several conditions are attached to the recommendation, notably that noise levels at the boundary of the park must not increase substantially, that the ride's motors should be located at ground level and that the ride's colour should limit its visual impact.

At 196-feet-tall, the drop tower would become the tallest ride at Pleasurewood Hills if the project goes ahead. Two potential sites for the ride have been put forward, one of which is located on the site of the existing Thunderstruck ride. A previous drop tower ride, Mega Drop, was situated on the same site before its removal in 2005.

Tivoli World Gravity Tower
Pleasurewood Hills' new addition will be similar to Tivoli World's Gravity Tower.Image © Tivoli World

If construction goes ahead, the new ride will see riders carried up a central column in a circular vehicle that can hold up to 24 riders. They will then plummet 55 metres (180 feet) towards the ground below, being stopped at the bottom by a combination of permanent magnetic brakes and deceleration ramps.

You can find out more about Pleasurewood Hills' plans by reading Theme Park Tourist's recent in-depth analysis of the drop tower plans.

In another boost for Pleasurewood Hills, the Norwich Evening News reports that the park's new owners, HIG Capital France, have confirmed plans to invest £2.4 million in new and updated attractions. Following a multi-million pound takeover earlier this year, the company is aiming to increase the appeal of the park to the 13-22 age group.

The company has promised to install two "mega-rides" during the next few years, one of which will be the drop tower. It will also continue with plans to open a new indoor Laser Labyrinth gun game later in 2011. Meanwhile, the Enigma rollercoaster, which opened at the park in 1995, will undergo a £150,000 makeover.

Pleasurewood Hills is expected to turn a profit in 2011 for the first time in seven years, with the new owners attributing to this to an increase in attendance and improved contracts with suppliers. The park hopes to attract more than 250,000 visitors during the year.

You can keep up to date with the latest confirmed and rumored opening dates for new attractions through Theme Park Tourist's "New Attraction Watch" section, and by signing up for our weekly newsletter.


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