The Pleasurewood Hills theme park in Suffolk, England has been sold to a private investment firm, which has pledged to invest significant amounts in new attractions.
The park is one of seven offloaded by previous owner Compagnie des Alpes, and has been taken over by H.I.G. Capital France. The company says it will invest 20 million euros across the seven parks over five years, with Pleasurewood Hills set to spend its share on new rides and improved facilities.
No specifics have been given yet around what additions the park could see as a result of the change of ownership, but it has confirmed it will press ahead with existing plans to open several minor attractions in 2011. This includes an indoor laser game, a nature trail and a new station for one of the park's two miniature trains. Pleasurewood Hills will also redesign its car park and entrance to improve and accelerate entry to the park for guests.
Speaking to the Eastern Daily Press, Pleasurewood Hills' general manager Alexis Camelin said of the deal: “This is extremely exciting news for Pleasurewood Hills! The investment will enable us to build on ongoing developments from the past year and further establish our reputation as one of the leading family theme parks in the country.”