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Woody Bear at Pleasurewood Hills

The Pleasurewood Hills theme park in Suffolk, England has been sold to a private investment firm, which has pledged to invest significant amounts in new attractions.

The park is one of seven offloaded by previous owner Compagnie des Alpes, and has been taken over by H.I.G. Capital France. The company says it will invest 20 million euros across the seven parks over five years, with Pleasurewood Hills set to spend its share on new rides and improved facilities.

No specifics have been given yet around what additions the park could see as a result of the change of ownership, but it has confirmed it will press ahead with existing plans to open several minor attractions in 2011. This includes an indoor laser game, a nature trail and a new station for one of the park's two miniature trains. Pleasurewood Hills will also redesign its car park and entrance to improve and accelerate entry to the park for guests.

Speaking to the Eastern Daily Press, Pleasurewood Hills' general manager Alexis Camelin said of the deal: “This is extremely exciting news for Pleasurewood Hills! The investment will enable us to build on ongoing developments from the past year and further establish our reputation as one of the leading family theme parks in the country.”

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Comments

I hope the new owners will use some sence, there is a lot of competition out there and yes, pleasurewood hills is nice and local to some people and very family friendly but they need to focus their attractions to people who use theme parks the most and have money to spend - young adults! When I go to a theme park i'll always travel further to go to Alton Towers or Thorpe Park, Wipe Out is their best ride and they need more rides like that if they think they have a hope of attracting people, if Pleasurewood Hills were to install alot more rides, particuarly thrill, I would deffinately go there more often, as will my friends. They need more than 1 upside down ride, wish I had the money to buy them out, I would change that park so much.

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