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Blackpool Pleasure Beach is in talks with the creator of the popular Wallace & Gromit animated films, with a ride based on the characters claimed to be due to open in 2012.

Nick Park, the Oscar-winning animator behind the series, told the Express that discussions are focused on a "family-friendly ride". No further details of the ride itself have been revealed, although the newspaper does report that is expected to open just one year after the Nickelodeon Land area opens in 2011.

Park lives in nearby Preston, and says that Blackpool Pleasure Beach would be a perfect fit for a Wallace & Gromit ride: "It’s nice because Blackpool Pleasure Beach is a family-run business. Blackpool is just down the road and I used to go there as a kid for the switching on of the lights. It feels right."

If a deal can be concluded, it could indicate a significant shift from Blackpool Pleasure Beach away from major thrill rides and rollercoasters towards family experiences based on licensed properties. However, it is not yet clear whether the Wallce & Gromit attraction would be an all-new ride, or a less costly retheming of an existing attraction.

Blackpool Pleasure Beach is spending £10 million on Nickelodeon Land, which is scheduled to open in April 2011. It will replace the existing Beaver Creek area of the seafront amusement park, and will feature more than 14 rides and shows spread across 6 acres.

You can keep up to date with the latest confirmed and rumored opening dates for new attractions through Theme Park Tourist's "New Attraction Watch" section, and by signing up for our weekly newsletter.

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Hi all, was at Blackpool Pleasure Beach last Wednesday and can confirm that a Wallace and Gromit attraction is definately being built there. It's location is opposite the Arena (what used to be the Gold Mine Ride) the end wall of the ride has been retained and is the brick wall you pass as you walk towards Nickolodeon Land. At present all you can see is the steel frame of a building so I guess it is an indoor ride. The wooden boards which secure the site are painted as a brick wall and anything which identifies the area as anything to do with Wallace and Gromit is covered by blue plastic sheeting but had a sneaky peak behind and there are pictures of the popular duo and some cheese. Unfortunately was unable to get any pictures of behind the sheeting. At the moment if you go into the big arcade at the end of the building site and look through the big class window at the end you can see the extent of the site which at the moment comprises the new metal frame of the building and what is left of the Gold Mine Ride, as the site has not been cleared completely it is a fair bet that the new attraction will use the existing track and will simply be a re-theme just as was the case with much of Nickelodeon Land. I'm not sure when the Gold Mine attraction was closed but am guessing that from the progress so far the Wallace and Gromit attraction will be opening for the 2013 season not 2012. Out of interest the Gold Mine was a powered train ride with 2 controlled drops through a variety of 'gold mine' themed scenes, with various animatronic characters.

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