Six Flags Magic Mountain has confirmed that it plans to retheme the Terminator Salvation: The Ride rollercoaster, which is set to be renamed as Apocalypse from January 8, 2011.
The new name was revealed by the LA Times, which reports that the move is part of an ongoing initiative by Six Flags to extract itself from expensive licensing deals. The company has already begun removing Thomas the Tank Engine theming from its parks, and will now rebrand Terminator Salvation less than two years after it opened in May 2009.
Terminator Salvation: The Ride is a wooden rollercoaster, and features unusually heavy theming for a Six Flags attraction. Currently, riders view a pre-show in which they learn that Magic Mountain is now just another battleground in the ongoing war between man and machines - and that their only escape is to ride the coaster to safety.
The LA Times reports that a new pre-show will replace the existing one when the ride transitions to become Apocalypse. The updated storyline will see riders joining survivors of a global war in a bunker, before "escaping" via the coaster. The existing smoke and fog effects on the attraction will be retained, although animatronic Terminator robots will be removed from the queue line.
Terminator Salvation: The Ride features a 100-foot lift hill, a 53-degree first drop and five hills. Although it looks like a classic wooden coaster, a post-apocalyptic theme is created using props from the 2009 motion picture. When the ride opened, it featured an on-board sound system (a world's first for a wooden coaster), but this broke down earlier this year and has never been restored.
Six Flags runs 12 theme parks across North America and Mexico, along with a number of associated water parks. The company successfully restructured its debt in order to emerge from bankruptcy earlier this year, with a new board of directors and CEO being appointed to replace the previous management team.