Plans to add a version of the popular Shrek 4-D attraction to Alton Towers have been scrapped, according to the latest rumour on the park's plans for 2011.
The rumour has been widely reported online, with Dreamworks (the production house behind the four Shrek movies) claimed to be behind the cancellation. The company is said to be unhappy with Alton Towers' plans to perform a light makeover of the existing Storybook Land to create a new area themed around Shrek's homeland of Far, Far, Away. The quality of the 4-D theatre itself has also been cited as a potential reason for the dispute, with the tent that housed the park's former Ice Show seen as the most likely location.
Fan site Towers Times reports that work is already underway to prepare the site for construction, and that a replacement movie is likely to be brought in to replace Shrek. Candidates include the array of films produced by Red Star Studios, such as Dracula 4-D and The Curse of Skull Rock. However, few other 4-D movies share the same level of brand recognition and marketing potential as the planned Shrek attraction.
Shrek 4-D is set following the first of the four Dreamworks-produced Shrek movies, and sees the spirit of evil Lord Farquaad return from the dead to kidnap Princess Fiona. The movie is already shown at attractions in Universal Studios parks in Hollywood, Orlando, Singapore and Japan, as well at Movie Park Germany.
Alton Towers is yet to officially announce any new attractions for the 2011 season, having invested heavily in the opening of the Thirteen rollercoaster in 2010.
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