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Rumor: Dreamworks dispute forces Alton Towers to drop plans for Shrek 4-D in 2011

Shrek 4-D entrance

Plans to add a version of the popular Shrek 4-D attraction to Alton Towers have been scrapped, according to the latest rumour on the park's plans for 2011.

The rumour has been widely reported online, with Dreamworks (the production house behind the four Shrek movies) claimed to be behind the cancellation. The company is said to be unhappy with Alton Towers' plans to perform a light makeover of the existing Storybook Land to create a new area themed around Shrek's homeland of Far, Far, Away. The quality of the 4-D theatre itself has also been cited as a potential reason for the dispute, with the tent that housed the park's former Ice Show seen as the most likely location.

Fan site Towers Times reports that work is already underway to prepare the site for construction, and that a replacement movie is likely to be brought in to replace Shrek. Candidates include the array of films produced by Red Star Studios, such as Dracula 4-D and The Curse of Skull Rock. However, few other 4-D movies share the same level of brand recognition and marketing potential as the planned Shrek attraction.

Shrek 4-D is set following the first of the four Dreamworks-produced Shrek movies, and sees the spirit of evil Lord Farquaad return from the dead to kidnap Princess Fiona. The movie is already shown at attractions in Universal Studios parks in Hollywood, Orlando, Singapore and Japan, as well at Movie Park Germany.

Alton Towers is yet to officially announce any new attractions for the 2011 season, having invested heavily in the opening of the Thirteen rollercoaster in 2010.

You can keep up to date with the latest confirmed and rumored opening dates for new attractions through Theme Park Tourist's "New Attraction Watch" section, and by signing up for our weekly newsletter.

There are 2 comments.

I must admit, I'd be fairly happy if the plans for Shrek 4-D at Alton Towers don't go ahead.

I visited Universal Orlando just after the attraction opened and thought it was fantastic. But as the years have gone by and I've been experienced the show more and more times it has become less enjoyable, to the point where - after riding at Universal Studios Hollywood this year- I felt the attraction was totally outdated.

It has been revealed that next year's new 4D Cinema for Alton Towers will no longer have a Shrek theme. The news about the 2011 new attraction was first broke by TowersTimes in October.

Rumours are suggesting that Dreamworks, the creators of Shrek, are unhappy with the quality of the proposed Far, Far, Away retheme for Storybook Land and have therefore cancelled the contract.

This news will come as a huge surprise for all those involved as the plans were already at a mature stage, with the tent already emptied ready for construction to begin.

Although the Shrek IP was not the most popular choice amongst the TowersTimes community, Shrek would have been much more marketable compared with other generic 4D films.

It is likely that the 4D Cinema is being built by Simworx, who have recently built a 4D Cinema in Sea Life Birmingham, another attraction owned by Merlin Entertainments.
There are currently no rumours circulating about what will replace the Shrek film, but we will keep you updated when we hear more. It could be a possibility that one of the Simworx in-house 4D films are now used.

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