Work is underway to construct the £10 million Nickelodeon Land at Blackpool Pleasure Beach, with the park's owners predicting a 20% surge in attendance after its opening in April 2011.
Former soap star Jennifer Ellison launched the construction work on Tuesday, with the project being part-funded by a £5 million loan from Blackpool Council. Nickelodeon Land will replace the existing Beaver Creek area of the seafront amusement park, and will feature more than 14 rides and shows spread across 6 acres.
The park's preview video for Nickelodeon Land, along with a news report from Granada on the press launch, are embedded below:
The new land at Blackpool Pleasure Beach will be the first Nickelodeon-themed area in the UK. Nickelodeon director Gerald Raines claims that the park's family focus was the key to striking the deal: "Our research showed Blackpool has historically been a destination for UK families to visit and vacation. Nickelodeon is a family brand and we wanted to be in a location where families are. This is a perfect spot in which to partner with a family-owned brand and it made perfect sense for us to come to the Pleasure Beach."
Full details of the attractions that will form part of Nickelodeon Land have already been released by Blackpool Pleasure Beach, and were covered extensively in TPT's recent news story.
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