Construction work is progressing well on the world's first theme park attraction based on the Peppa Pig TV show, which is set to open at Paultons Park on April 9, 2011.
Theme Park Tourist recently visited Paultons Park to get an update on the park's plans for Peppa Pig World and to tour the construction site. Full details on how the new land is shaping can be found in our in-depth Peppa Pig World preview.
Peppa Pig World will feature child-friendly rides themed around characters from the cartoon, which has sold over 3 million DVDs in the UK to date. Paultons Park has secured an exclusive license with owners E1 Entertainment, meaning that it will be the only theme park in the UK and Ireland to host a Peppa Pig attraction.
The deal to license the Peppa Pig characters is something of a coup for Paultons Park, which will market the attraction nationwide. It hopes to replicate the success that other UK theme parks have had with children's areas based on licensed characters, such as Drayton Manor's Thomas Land.