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Alton Towers is offering holders of season tickets at the closed Pleasure Island theme park in Cleethorpes a £50 discount on annual passes for the Staffordshire park.

Pleasure Island shut unexpectedly last week, despite investing some £600,000 in new attractions for the 2010 season. Although the park is likely to reopen within weeks if a family feud over ownership can be resolved, Alton Towers has seized the opportunity to try and attract disgruntled season ticket holders to its own range of passes.

To qualify for the offer, passholders must present a valid season ticket at the Alton Towers Resort. With the discount, adult Annual Passes are available for just £39. As well as unlimited entry to the park throughout 2010, passholders also receive free car parking, discounts on food and merchandise and admission to the park an hour before the general public for Early Ride Time. However, Cleethorpes residents will face approximately a two-and-a-half hour drive to reach Alton Towers.

Holders of season tickets for Pleasure Island have expressed anger at the way the park has handled events, with season ticket sales continuing right up until the day before the sudden closure. Even if the park does reopen, there is uncertainty over whether season ticket holders will still be eligible for entry to Flamingo Land - with Pleasure Island's management looking to break away from its current sister park.

Although employees' contracts were terminated following the park's closure, the Grimby Telegraph reports that staff are continuing to care for Pleasure Island's animals.

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