Visitors to Disneyland Resort and Walt Disney World can now have attraction wait times and other information delivered to their mobile phone via text message.
Guests can sign up for the SMS service at disneyparksmobile.com/textmessaging, provided they have a U.S. mobile phone. The program is free, although message and data rates may apply depending on the user's mobile service provider.
There are some limitations to the service. When registering, guests must specify either the dates of their visit to Disney's Parks, or select "multiple visits". Those selecting multiple visits are limited to using the service for 12 days per year. Most elements of the service can only be used 4 times per day, with the current options including:
- Wait Times - receive the current wait time for a specific attraction.
- Character Locations - find meeting times and locations for a Disney character.
- Park Hours - check the opening hours of any U.S. Disney Park.
- Resort Information - receive information on the Disney resort that you are staying at.
Disney hopes to use the service as a promotional tool, sending registered guests special offers directly to their mobile phones. In addition, users can indicate their favorite Disney character to receive information and messages "from" them.
The new service continues a growing trend from Disney and other theme parks to offer personalised mobile services to visitors. Disney recently launched Mobile Magic, an exclusive service for Verizon Wireless customers which offers wait times, navigation and other information through a downloadable application for $9.99 a month. Non-Verizon customers can access a less detailed set of information, including park hours, entertainment schedules and dining information through mobile websites at https://m.disneyland.com and https://m.disneyworld.com.
Rival Universal Studios Hollywood recently launched a similar application for iPhone and Android smartphones. Unlike Disney's application, Universal's is offered free of charge, although it was initially only available during its Halloween Horror Nights events.