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Disney releases Mobile Magic application for Verizon Wireless subscribers

Disney's Magic Kingdom castle image

Disney has released its Mobile Magic application, a paid-for service which gives Verizon Wireless subscribers access to attraction wait times and information at Disneyland and Walt Disney World.

The application is available for a range of Verizon Wireless handsets. In addition to wait times, it also offers current FASTPASS return times, locations of Disney characters and GPS-assisted navigation within the parks. It is exclusive to Verizon Wireless customers, who can buy six months of service for $9.99.

Non-Verizon customers can access a less detailed set of information, including park hours, entertainment schedules and dining information through mobile websites at https://m.disneyland.com and https://m.disneyworld.com.

In order to download the application, Verizon Wireless customers can open the Media Center on their handset, and select "Browse & Download" then "Get New Applications". Disney's Mobile Magic is located in the "Travel & Navigation" folder. Alternatively, customers can text "Magic" to 2777 to get hold of the app.

The Mobile Magic application is currently available on a range of mid-range "featurephones", which are listed below. Disney has promised to expand the range to include smartphones and touchscreen devices within the next few weeks:

  • LG Glance
  • LG VX Chocolate
  • LG Chocolate 3
  • LG Decoy
  • LG VX 8700
  • LG Venus
  • Moto Adventure
  • Nokia 7205
  • Samsung Renown
  • Moto 325
  • Samsung 540
  • Samsung 550
  • LG 5500
  • Nokia 6205
  • Moto 755
  • UT Starcom 8950
  • UT Starcom GC1-c711
  • GZ1 – S Boulder
  • Moto K1 -M
  • Moto – L7c
  • LG 8350
  • Samsung Trance
  • Moto V3m
  • Moto Barrage
  • Moto VU204

Disney is the not the first theme park to release a mobile application providing attraction information, wait times and navigation. Rival Universal Studios Hollywood recently launched a similar application for iPhone and Android smartphones. Unlike Disney's application, Universal's is offered free of charge, although it is initially only available during its Halloween Horror Nights events.

There are a number of screenshots of the Disney application over at the Disney Parks Blog.


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