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Disney releases details of Mobile Magic application for Verizon Wireless subscribers

Disney's Magic Kingdom castle image

Disney has unveiled details of its Mobile Magic application, which will give Verizon Wireless subscribers access to information such as attraction wait times at Disneyland and Walt Disney World.

Also available through the application - which will run on a range of Verizon Wireless handsets - are FASTPASS return times, locations of Disney characters and GPS-assisted navigation within the parks. The information won't come for free, however, with Disney and Verizon demanding $9.99 for six months of service when the application launches in November.

The application will be exclusive to Verizon Wireless when it launches. A less detailed set of information, including park hours, entertainment schedules and dining information will be freely available through mobile websites at https://m.disneyland.com and https://m.disneyworld.com.

Disney is the not the first theme park to release a mobile application providing attraction information, wait times and navigation. Rival Universal Studios Hollywood recently launched a similar application for iPhone and Android smartphones. Unlike Disney's application, Universal's is offered free of charge, although it is initially only available during its Halloween Horror Nights events.

Screenshots of Disney's Mobile Magic application can be found on the Disney Parks blog. To purchase the application, Verizon Wireless subscribers can text MAGIC to 2777 from a Verizon phone.


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