Pleasurewood Hills in Suffolk, England has unveiled a teaser campaign for its upcoming Halloween event - revealing a mysterious main character called Stitch.
The Blair Witch Project-style teaser video, embedded below, suggests that the Halloween event may be targeted at teens and adults rather than the park's usual family audience. The park's website promises that Stitch, a menacing character in a dark cloak, is looking for "revenge on those who wronged him" - at Pleasurewood Hills. It goes onto promise that he will be taken to the "Gallows Tree" and hung to break the "curse".
All of this will take place on October 31, as part of Pleasurewood Hills' Halloween event. The park will be open until 6pm, with the park handing out lanterns to guests at 5.30pm before a fireworks display ends the event.