Alton Towers has pushed up ticket prices for the second time this year, with the increases far outstripping the rate of inflation.
Adult tickets are now £37, up from £36 in March and £34 in 2008. Child ticket prices have been bumped up to £28 from £27 in March and £24 in 2008. Family ticket prices have increased to £104 for a family of four, £126.50 for a family of five, and £148.80 for a family of six. The increase in family ticket prices is around 4% from the previous prices announced in March.
In addition to increasing ticket prices over the last few years, Alton Towers has also introduced parking charges as well as charging guests for queue-jumping privileges. Previously the park operated a free system for reducing wait times similar to Disney's FASTPASS.
Visitors to Alton Towers should rarely have to pay the gate price. Online prices from the park website offer a significant discount (although these have also increased), and two-for-one offers are regularly available.
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