Enterprise is one of Alton Towers' oldest attractions, having made its debut in the Festival Park area in 1984. The ride is a classic Huss Enterprise attraction, identical to those seen in other theme parks and travelling funfairs all over the world. It was relocated in 1998 to become part of the new X-Sector area alongside the Oblivion rollercoaster.

Riders are seated in pods hanging from a wheel, which starts in a horizontal position. Initially, it spins close to the ground, causing riders' pods to swing outwards. It is then raised to a vertical position, with the forces generated pinning riders into their seats as they travel upside down before the wheel is gradually lowered back to a horizontal position.