Universal has already created two lands, Hogsmede and Diagon Alley, based on the locations found in the series, both of which brought in millions of dollars and fans from across the globe. Naturally, it makes sense that they would at least consider building a third Wizarding World

Universal has reached a point where it has to make a decision of what it wants to be: A Disneyland-style park that puts immersion and freshness ahead of variety and volume, or a Walt Disney World-style resort that caters to every vacation whim and encourages week-long stays. Every indication is that Universal desperately wants its Orlando resort to be the latter, which can mean only one thing: It’s time to build a third theme park.

Does Halloween Horror Nights 25 deliver?

This is what really happened on Universal Studios Florida's catastrophic opening day.

In-Depth Retrospective: Take a look back at Back to the Future: The Ride, the attraction that saved Universal Studios Florida.

This is an insider’s look at what it’s really like to work for Universal Orlando based on nearly two decades of experience.

Here are four critical facts about virtual reality and theme parks.

We are only a few days removed from the release of the annual Global Attractions Attendance Report, the seminal theme park data evaluation from the Themed Entertainment Association, which is effectively the facts and figures bible of the theme park industry. Even though the data presented requires a

Films can be art. Photographs can be art. Video games can be art. Even selfies can be art (no, seriously). And, I would argue, theme park attractions can be art – particularly the ones you'd find at Disney parks around the world or Universal's parks in Orlando and Los Angeles. No, maybe they aren't on the same level as the Mona Lisa or the Sistine Chapel, but they're a bit closer than you may think.

Sorting through the rumors and facts, however, here is my best guess on the similarities and differences between Kongfrontation and Reign of Kong.

In-depth retrospective: Learn how Universal Studios Florida’s original Jaws ride became the most expensive theme park flop ever.

Learn the full story behind the creation of The Wizarding World of Harry Potter - Diagon Alley at Universal Studios Florida.