The long-standing culture of paid-for memories and limited-edition collectibles has kicked into high gear as never before

With all the mixed press, did Disney really make the right call utilizing a virtual queue instead of a stand-by line for Star Wars: Rise of the Resistance?

For the better part of a century, designers have been racing toward the next best thing in ride system technology...

Our challenge to you? Read each of these lines in your head… Chances are, the words will expand off the screen and come to life in your mind, fully formed with accents, tone, and tempo in tact!

There are some stories Disney would prefer guests just forget…

The opening of Star Wars: Galaxy’s Edge at Disneyland and Walt Disney World caught us off-guard in more ways than one… Disney’s most ambitious land to date came with unprecedented anticipation and expected criticism. In the year leading up to opening day at Disneyland on May 31st, 2019, no one knew

As long-time Disney and Universal fans know all too well, even the most beloved rides don't last forever. In fact, Imagineering afficianados may have already scoured our collection of Lost Legends – the definitive, full stories of forgotten fan favorites and closed classics from around the globe

There’s no question that Disney is in something of a league of their own when it comes to theme park dining. The vast majority of theme park restaurants across the US fit a familiar mold offering safe classics likely to please families and picky eaters. Even at some of the top parks in the country

How, exactly, can Disney still not win back the theme park rights to their own $22 billion box office behemoth from their biggest competitors?

Universal Studios Florida opened in 1990. It turns 30 in 2020. It’s time we start looking at some of that park’s attractions with the same reverence afforded to Disney’s classics. Here are eight attractions and areas at the Universal Orlando resort that should be considered classics, just like Disney’s best.

Islands of Adventure also accidentally invented the IP-park model that's been often imitated, but will never again be duplicated...

Will we ever again see an "original" anchor attraction at Disney or Universal parks? Or is the future filled with E-Tickets backed by billion-dollar box office hits and popular intellectual properties alone?