At the height of Animal Kingdom’s concept, the park would’ve opened with no less than seven headlining attractions - Kilimanjaro Safaris in Africa, three attractions in Beastly Kingdom, Asia’s Kali River Rapids, and Dinoland’s safari and Excavator. But the ‘90s were a tough time at the Walt Disney Company thanks, in large part, to the failure of Disneyland Paris. The infamously overbuilt project sidelined or downsized nearly every major project in the works at the time. All the while, Animal Kingdom’s projected price tag was growing.

Image: Disney

Of course, it came down to funding either Beastly Kingdom or Dinoland for opening alongside the park in 1999. Executives opted for the latter. Why?

  • Jurassic Park had elevated dinosaurs as never before in the public consciousness.

  • Disney was working on its own film - an Eisner pet project called Dinosaur - that would debut just a few years after Animal Kingdom, with spectacular synergistic opportunities.

  • Dinosaurs are an evergreen source of merchandising.

Image: Disney

  • Imagineers had made a case for combining Dinoland’s two planned attractions - the thrilling Excavator and the placid safari through a prehistoric jungle - by using the technology and ride layout developed for Disneyland’s Modern Marvel: Indiana Jones Adventure, thus presenting a cost-savings for Dinoland over Beastly Kingdom’s much grander scale and three attractions.

Unsurprisingly, the newly-rearranged and cost-conscious Dinoland won out. Maybe that in itself tainted Disney Parks fans’ attitudes toward Dinoland… But you might be surprised what guests found there when they entered the park in 1999...

Dinoland, U.S.A. 

Like Harambe and Anadapur, Dinoland, too, is “real” place with a rich story behind it – just not quite as far from home. Dinoland neither transports us to the world of the Dinosaurs, nor brings them to ours (a hair too close to 1993’s Jurassic Park, already a ride at Universal Studios Hollywood and under construction just a few miles north at the new Universal's Islands of Adventure park). In fact, Dinoland is set in a quiet town in Diggs County somewhere in the U.S. (in-park evidence shows, perhaps even in Florida…).

Image: Disney 

Set along U.S. Highway 498, the idea's simple: we're tourists who've been drawn to a town built by dinosaurs. Not literally, of course… But back in the 1940s, the quiet unincorporated territory within Diggs County was little more than a paltry gas station built by a couple on their own farmland; a sleepy, silent spot for refueling, perfectly positioned at the dawn of the “road trip” era. We can imagine, for example, that families in sedans might’ve stopped in Diggs County en route to newly-opened Roadside Wonders: Weeki Wachee Springs or Gatorland; “tourist traps” blooming along U.S. highways leading to Florida’s beaches. 

Everything would change in 1947, when amateur fossil hunters would stumble upon dinosaur remains in Diggs County. (Note the irony of fossils being discovered near a Sinclair gas station, whose iconic dinosaur logo reminds us that gas is derived from fossil fuels...) By the 1950s, paleontological grad students flooded to Diggs County to unearth a treasure trove of fossil remains, overtaking an old fishing lodge nearby to establish “The Dino Institute.”

Image: Disney

In the ‘70s, the Dino Institute had grown in prestige, earning the construction of a real, purpose-built museum facility showcasing some of the local finds in classic paleontological exhibitions. Enter Dr. Helen Marsh, the newly-appointed president of the Dino Institute who, in the '90s, oversaw the acquisition of Chrono-Tech, a scientific start-up researching time travel... a potential future for dino-study...

But nevermind that sci-fi pipe-dream. The narrative of the land begins now, with our arrival. When we step into Diggs County, it's at the crossroads of three competing visions by its three primary inhabitants:

  • The academics; the Dino Institute's scholarly researchers, holed up behind the '70s white concrete exterior of the Dino Institute, who study the realities of prehistory and carefully arrange hands-off exhibitions to pass knowledge of the prehistoric world on to us.
  • The grad students; the modern class of paleontology students for whom Diggs County has become an adopted home and college party town. Evidence of their playful nature can be seen around the land (particularly in affixing the "-osaurus" suffix to anything in sight, leaving their lawn chairs and coolers on rooftops, and commandeering the land's radio broadcast with songs such as “It’s the End of the World As We Know It (And I Feel Fine)” by R.E.M. and "Godzilla" by Blue Oyster Cult).

Image: Jack Spence, AllEars.net

  • The locals. For example, that gas station – around since the '40s – is still here! Its proprietors - a now-elderly Chester and Hester - have clearly bought into the dino-frenzy, spending the last few decades converting their old farmland and gas station into a roadside delight... much to the chagrin of the academics, who balk at their scholarly subjects being hocked as a tourist trap. 

Image: Disney

In 1999, it was Chester and Hester's Dinosaur Treasures that initially told the story of the locals - a folksy, gaudy, and intentionally-obnoxious store affixed with decades of signage and outrageously crafted dinosaur sculptures meant to lure roadtripping families off the highway. Rubber tire planters, rusted gas pumps, old service station garage doors, and cartoon dinosaurs spoke to the "locals'" appropriation of dinosaurs... And it wasn't about to end. 


Image: Disney

Remember how the dreamy, Blue Sky concept of Disney’s Animal Kingdom would’ve brought seven headlining attractions to the park? It opened with just two – the starring Kilimanjaro Safaris and the terrifying Countdown to Extinction. And though guests could spend days exploring the park’s hidden corners, uncovering the built-in histories of its themed lands, encountering animals, and discovering the park’s stellar shows, not everyone had such a thoughtful evaluation of its offerings.

Animal Kingdom was quickly labeled as beautiful, but only worthy of a half-day visit. What’s worse, families reported that there was practically nothing for their kids to enjoy beyond Dinoland’s Digsite. Animal Kingdom needed a fast influx of family attractions to both break from the park’s ultra-serious cultural design and to add capacity in the massive park with so few rides. There were no family dark rides at all; very few Disney characters could exist in such photorealistic lands; Fantasyland flat rides would stand out like a sore thumb in most of the park… Except…

Image: Disney, via Florida-Project.com

In 2002, an expansion overtook the former Dinosaur Jubilee tented exhibit area inside Dinoland. That (temporary) tent staffed by humorous “Dino Institute” students and filled with their findings was torn down, and in its place Disney created… an old, cracked asphalt blacktop parking lot. No, really… 

Chester & Hester’s Dino-Rama

Image: Kevin Boyd, Flickr

Entering Dinoland, U.S.A. now, something significant has changed. Half of the land has... well... evolved. Just off of the striped highway that now slices its way through the land, the saturated colors of Chester & Hester's Dino-Rama take center stage. Atop faded parking space lines and cracked blacktop asphalt faded in the Florida sun, a comic-book carnival of dayglo dinosaurs reigns.

Image: Disney

The mini-land is lorded over by the massive, smiling "cementosaurus" that acts as a gateway from the park's Asia, strung up with popcorn lights and looming over carnival games like "Whack-a-Packycepholosaur," "Mammoth Marathon," and "Bronto-Score." In its center stands the TriceraTop Spin, a pastel-painted, triceratop-encircled ride akin to Dumbo the Flying Elephant, here guarded by multi-colored fair fencing and a ramshackle queue covering that looks of it was handbuilt.

The land's highlight, though, is the Primeval Whirl, a spinning "wild mouse" roller coaster ostensibly poking fun at the goings-on at the nearby Dino Institute. The off-the-shelf carnival coaster is adorned with spinning props and cartoon-stylized "scientists" depicted in the station as it clatters and shuffles through its lattice work of bare, exposed steel. 

Image: Disney

For most guests, what they see in Dino-Rama is a loud, obnoxious zone that dispenses with Animal Kingdom’s thoughtful style in favor of the swirling TriceraTop Spin (its name a spoof of the “top spin” carnival ride) and the comic-book-stylized Primeval Whirl, a spinning “wild mouse” coaster through cut-out set pieces and props made by the French manufacturer Reverchon.

Image: Kevin Boyd, Flickr

But can that really be all their is to this 2002 addition to Disney's Animal Kingdom? Did Imagineers suddenly forget everything they knew when they designed the park? Can it be that Disney simply set lazily-themed carnival rides in the middle of the park for no reason? Of course not. Read on as we (try to) defend Dino-Rama... 


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